News channels spent much of Wednesday afternoon watching India’s hockey semi-final against Argentina – or watching the families of players watch hockey. They all spoke of India’s ‘ betiyan’ with pride. But it took Congress leader Rahul Gandhi’s Wednesday morning visit to the parents of the nine-year-old girl, allegedly raped and murdered in Delhi, for the channels to focus on the horrific crime - then, too, it was more about ‘Rahul ki rape politics’ ( Zee News).
Hindi news reveled in ‘ nari shakti’ ( Aaj Tak), ‘Chak de India’ ( Republic Bharat, TV9 Bharatvarsh) and ‘Indian women make history’ ( Aaj Tak) on Monday, after India beat Australia in hockey quarter-final.
(Wrestler ‘Suresh pahalwan’, aka Sushil Kumar, was the newsmaker Monday morning on Republic Bharat and Times Now Navbharat when the Delhi Police filed a charge sheet against the Olympian.) ‘Olympic Breaking - Kamaal ka performance,’ announced India TV after Ravi Kumar Dahiya, ‘ mitti ke pahalwan’ ( ABP News) , won his semi-final wrestling bout Wednesday. Hindi news is often faster, stronger on tracking developments that attract a higher viewership – on Olympics, it went head-to-head with English news.
You don’t need to be an Ambani or an Adani to understand that it’s good business to broadcast in Hindi. According to the 2011 Language Census, over 40 per cent Indians said Hindi was their mother tongue – wow, what a potential audience. Other media groups that run channels like NDTV, India Today, CNN News 18, News X, and more recently Republic TV, had realised that a Hindi news channel was an essential commodity/service in broadcast news. Sixteen years after the launch of the English news channel, The Times Group has joined the battle in the Hindi heartland with Times Now Navbharat ’s debut on 1 August.Ībout time too. It’s taken them long enough to do it, but finally, Times Now has gone Hindi.
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